Begasoft

About

BEGASOFT is a Swiss technology company operating across five distinct business areas: cloud infrastructure, IT operations, software services, SaaS products and AI solutions. As the company expanded its offer, the existing brand lacked the structure and flexibility needed to communicate a growing and increasingly complex ecosystem.

The challenge was not to redesign the logo — a well-established asset the company wanted to preserve — but to build a new identity system around it. The project required a scalable branding framework capable of accommodating multiple business units while maintaining consistency, clarity and a strong corporate identity across all digital and business touchpoints.

Soochy Lab

Starting from the existing BEGASOFT logo, we developed a modular visual system based on its pixel structure. The original pixel grid became the foundation for the creation of five distinct sub-brands — one for each business unit — each with its own visual language, color palette and graphic behavior while remaining connected to the parent brand.

Our approach focused on creating a scalable and future-proof identity system capable of working across websites, landing pages, presentations, documentation and digital communication. Beyond the branding system itself, the project also included the development of the new website and several landing pages, ensuring a coherent experience across the entire digital ecosystem.