Advertising Branding June 3, 2019



Porto e Douro Wine Show & Port Wine Day (PDWS & PWD) were created to promote Porto and Douro’s regional wine. The annual events feature the region’s wine producers, big or small. There’s an extensive program that includes wine tastings, talks and conferences by national and international guests and an itinerary of gastronomic experiences promoting the perfect marriage between wine and food.  It’s about celebrating and experiencing this special wine in all its uniqueness. The events get a lot of media attention and are recognised by the industry as the ultimate celebration of Porto and Douro wine.

Soochy Lab

The branding for PDWS & PWD was developed by Soochy. The idea was to represent the protagonist of this story – the wine – while also giving hints of Porto and the Douro region. All the communication media for PDWS & PWD was created by our team: from merchandising to advertising, all aspects of the events’ branding were covered.

  • Strategy

    Brand Identity, Storytelling, Event Strategy

  • Design

    Merchandising, Advertising Materials

  • Client

    PDWS & PWD