Porto Energy Hub


The Porto Energy Hub aims to support energy efficiency and renewable energy projects to mitigate energy poverty and improve living conditions (comfort and health) in the North region.

Having its initial focus on the Metropolitan Area of Porto to the North of the Douro River (AMP-ND), it works as a one-stop shop for integrated services (One-Stop-Shop) that provides support in the implementation of energy efficiency measures, through the support in identifying business models, financing to be used and contractual models.

Soochy Lab

The challenge was to create a campaign with brand activation capable of communicating the benefits of the Hub to the population of Porto. The campaign’s motto was “don’t waste energy trying to save” and it materialized on the street with the distribution of a light bulb to each Porto resident.