Since January 1, 2021, the Porto City Council has assumed responsibility for processing and applying fines for road traffic offenses for minor infractions, relating to prohibited, improper or abusive parking, in parks or parking areas, on roads and elsewhere. public spaces, inside or outside the localities, as long as they are under municipal jurisdiction.

Soochy Lab

The challenge proposed to SOOCHY was to develop an awareness campaign capable of encouraging a more harmonious and organized use of public roads, as well as contributing to more considered behavior regarding traffic and parking rules.

The emoji language gave the campaign a fresh and fun look, removing the negative burden associated with fines and traffic inspectors, while at the same time transmitting the necessary alerts for greater respect for the use of public roads.