WFSGI

About

WFSGI, founded in 1978, is a non-profit organization representing the interests of the sporting goods industry. It is the only global authority body for the sports industry officially recognized by the International Olympic Committee (IOC).

WFSGI brings together the entire sporting goods industry supply chain, including manufacturers, brands, retailers, national federations and associations.

Soochy Lab

Based in Switzerland, WFSGI has been a Soochy client since 2017, working with us as its communication partner across digital and offline channels.

Over the years, we have developed and managed the organization’s digital platforms, social media channels, annual magazine and communication for a wide range of events, initiatives and projects.

In 2026, we launched a completely new WFSGI website — a major new chapter in this long-term partnership.

The new platform brings together a vast amount of information and content across the organization’s different areas of activity, from industry insights and focus areas to membership, news, events and resources.

Our challenge was to turn that complexity into a digital experience that feels clear, intuitive and easy to navigate. The result is a website where information architecture, UX, usability and visual design work together to make a complex organization easier to understand and engage with.

For Soochy, this project represents almost a decade of working alongside WFSGI and one of our strongest examples of how we approach digital communication: designing not just for how a website looks, but for how people find, understand and use information.

Explore the new website at wfsgi.org