ZU
About
ZU is Sonae MC’s specialized retail brand dedicated to the well-being and health care of your best friend, with a network of more than 20 stores nationwide, which bring together, in the same location, everything dogs and cats need, always with professional, high-quality service. ZU’s vision is to be the reference for families looking for quality products for their animals and, to this end, it has a team that is passionate about animals and has several years of veterinary experience.
Soochy Lab
Soochy collaborated with Zu to launch the brand in 2017, ensuring the launch strategy on social media. To this end, several characters (dogs and cats) were created, giving substance to the commercial and emotional actions on social networks. The objective of presenting the brand and its services was achieved, creating a strong digital community and results far above expectations.
